During the early eighties, the FCC began to back off on restrictions on advertisements in children’s television, despite pressure from parents’ groups to apply more. The upshot was a series of Saturday morning cartoons (as well as other children’s shows) that were nothing but glorified commercials for various toy lines.
Hasbro was one of the companies involved in selling chunks of plastic to kids who could then nag their parents via the magic of animation. To be entirely fair, their products were probably the most artistically valid at the time, which I should stress was not saying much. Most of their shows have had a remarkable shelf life, long after the need to sell toys have gone.
In 1986, Hasbro had two movies hitting theaters based on their toylines; Transformers: The Movie and My Little Pony: The Movie, with a G.I. Joe: The Movie planned for 1987. However, both became massive box office flops, and G.I. Joe was sent direct to video. While Transformers quietly went on to become an animated cult hit, My Little Pony, well, didn’t.
The reason for this is simple; it’s not a very good movie. But looking at it today, it offers insights into why the newest incarnation of the property, My Little Pony: Friendship is Magic, has followed in Transformers: The Movie footsteps to become its own animated cult hit, as well as why bad movies are bad in general.