Well, the point of the awards is in part is to engage them. Like 2cross says, the Ursa Majors are a means to an end - getting people to look at all the cool stuff out there, and encourage more of it to be created. The ALAA has done pretty well at making the awards part work consistently over two decades, but it may have insufficient technical and organisational resources to maximise the benefit from them by e.g. creating a dedicated body of nominators and voters that they keep in touch with throughout the year.
Well, the point of the awards is in part is to engage them. Like 2cross says, the Ursa Majors are a means to an end - getting people to look at all the cool stuff out there, and encourage more of it to be created. The ALAA has done pretty well at making the awards part work consistently over two decades, but it may have insufficient technical and organisational resources to maximise the benefit from them by e.g. creating a dedicated body of nominators and voters that they keep in touch with throughout the year.