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At the end of the day, people had the choice. Especially in the categories you mention. Works were available and linked. But there were only 580 votes made in Dramatic Short Work, out of the 2514 (838 voters * 3 preferences). It's likely that fewer than half - and potentially fewer than a quarter, although it's probably in-between - expressed a preference. Published Illustration wasn't much better, at 635 votes. This compares poorly to the 1235 votes for Motion Picture.

More could be done to encourage voting on easily-evaluated categories, such as embedding image and video directly. We could do some of that here, either via social media embedding or with permission. But it also seems people base votes on what they've seen already and don't wish to spend time reviewing unseen works, even if freely accessible, which is a harder nut to crack.

It might be reasonable to encourage voters who've selected one preference to pick two or three, perhaps through a UI that throws up a notice if they did this or requires active consideration by e.g. moving work to a zero vote from an indeterminate state. But I can understand not wanting to provide a poke there - and there's a risk that revamping the voting system might just lead to fewer ballots in general.

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