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Its doing OK because of the fact that they didn't try and make Pikachu look like "something else".
They also adhered to logotypes and other things that didn't make the average moviegoer think that they were watching something different..

Overall this offended a great number less Pokémon fans compared like-for-like with the upcoming Sonic movie. Unfortunately they went completely batshit crazy with the latter, which is unfortunate, and very sad.

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