I don't know who labeled it a "re-release", but it's really more they're doing its second run in first run theaters (because they can; theaters will take it), but "re-release" probably sounded better than "second run" if it was Disney. I don't think it's even out of some first run theaters yet (I mean, it's out of mine, but they're in a big renovation and have like five screens open); it's less a re-release than a "surge" on a still released movie. Maybe they're trying to beat Avatar (but since even Avatar is now officially Disney owned, what's the point?); maybe they're trying to get a boost signal to Spider-Man (though, once again, I mean, I don't know why they're worried); maybe they just realized that basically every movie since John Wick 3 and Detective Pikachu has flopped like fish and they're trying to take advantage of that (but now they've got Toy Story 3, I mean, maybe not the best timing?).
I don't know who labeled it a "re-release", but it's really more they're doing its second run in first run theaters (because they can; theaters will take it), but "re-release" probably sounded better than "second run" if it was Disney. I don't think it's even out of some first run theaters yet (I mean, it's out of mine, but they're in a big renovation and have like five screens open); it's less a re-release than a "surge" on a still released movie. Maybe they're trying to beat Avatar (but since even Avatar is now officially Disney owned, what's the point?); maybe they're trying to get a boost signal to Spider-Man (though, once again, I mean, I don't know why they're worried); maybe they just realized that basically every movie since John Wick 3 and Detective Pikachu has flopped like fish and they're trying to take advantage of that (but now they've got Toy Story 3, I mean, maybe not the best timing?).