I don't think they're aiming to hit millenials' sense of nostalgia here really, I think they're aiming for the current generation of like, eight-year-olds, or whatever age bracket Sonic was originally marketed to. They recently pivoted all their branding to fit the design principals of him here, didn't they? I don't have a link handy on that, but I think it was put up in Newsbytes at some point.
I don't think they're aiming to hit millenials' sense of nostalgia here really, I think they're aiming for the current generation of like, eight-year-olds, or whatever age bracket Sonic was originally marketed to. They recently pivoted all their branding to fit the design principals of him here, didn't they? I don't have a link handy on that, but I think it was put up in Newsbytes at some point.
I guess they're changing the design now, and it doesn't look quite that bad in this poster, but I agree that the acting we saw left a lot to be desired, especially Ben Schwartz's.