I would have to disagree on increasing the surprises. If you're critiquing rumors then the way to stifle the rumor mill is to have less surprises.
If a place knows on October 1st they are inviting CNN and no one knows until the con opens its doors on November 10th, then people are going to ask "Why?" and they will be more then happy to fill the void left behind by the staff.
I think there would be far less rumors about the con going about if they made the announcement they did on the tweet on 11/11 on 10/11 instead. It would have been shown around and people might have been upset, but it would have led to less conspiracy generation.
If your goal is to HAVE rumors then that's a good way to get them, but you can't critique people spreading rumors if the action you seem to be for will generate them.
I would have to disagree on increasing the surprises. If you're critiquing rumors then the way to stifle the rumor mill is to have less surprises.
If a place knows on October 1st they are inviting CNN and no one knows until the con opens its doors on November 10th, then people are going to ask "Why?" and they will be more then happy to fill the void left behind by the staff.
I think there would be far less rumors about the con going about if they made the announcement they did on the tweet on 11/11 on 10/11 instead. It would have been shown around and people might have been upset, but it would have led to less conspiracy generation.
If your goal is to HAVE rumors then that's a good way to get them, but you can't critique people spreading rumors if the action you seem to be for will generate them.