The only thing that I can figure (besides Sony and Illumination's losing its collective minds) is that the December 21st release date is designed to attract everyone who is totally sick of the Christmas hype by then, and who considers a thoroughly non-Xmas family movie just four days before Christmas as a welcome exception.
Besides, if the theaters are otherwise empty then, that will make it easier for furry "Sing" theater parties. Some theater managements may even welcome the furry trade.
Still, how difficult would it have been for Sony to delay its "Sing" release for a couple of weeks, until after Christmas and New Year's Day? What other new movies are scheduled for January 2017 that "Sing" would be up against?
The only thing that I can figure (besides Sony and Illumination's losing its collective minds) is that the December 21st release date is designed to attract everyone who is totally sick of the Christmas hype by then, and who considers a thoroughly non-Xmas family movie just four days before Christmas as a welcome exception.
Besides, if the theaters are otherwise empty then, that will make it easier for furry "Sing" theater parties. Some theater managements may even welcome the furry trade.
Still, how difficult would it have been for Sony to delay its "Sing" release for a couple of weeks, until after Christmas and New Year's Day? What other new movies are scheduled for January 2017 that "Sing" would be up against?
Fred Patten