“Animation Xpress”, January 21, 2016, has as its lead article, “The young Indian studio Assemblage animates ‘Norm of the North’”.
Points of interest are, “An American animated feature film, Norm of the North, has been animated by studio Assemblage. The production of this film was entirely done in India by Assemblage, while the pre and post production was done by Splash Entertainment.”; and “‘Norm of the North’ turns out to be the second feature in Assemblage’s kitty after ‘Blinky Bill the Movie’ (2015) […] Assemblage has also produced a feature ‘Alpha and Omega 2’ and another feature ‘The Swan Princess’ is in production. Both these projects are for home viewing. Established in December 2013, Assemblage started by veteran AK Madhavan aka Mad Max is one of the few studios in India to deliver two full length feature films in such a short span since inception.” […] “The pre production in terms of scripting, story, character design and plot was given to the Assemblage team. AK Madhavan admits, ‘We got the sketches in terms of the character design from Splash Entertainment as they were the main producers of the film. A team of around 160 artists from Assemblage worked for a period of 14 months to deliver the entire production.’”
Assemblage is located in Mumbai. Splash Entertainment is in Woodland Hills, California. This is the way the animation industry works today: The head studio, usually in southern California or Vancouver or Toronto, does the preproduction of scripting the story, designing the characters and backgrounds, and directing the voice actors. The package is subcontracted to a studio in India (or Malaysia, or the Philippines …) for the animation production. Everything is shipped back to the head studio for the post production of producing the music and sound effects, and combining everything into the finished film. “Alpha and Omega 2” and “The Swan Princess” are from Richard Rich’s Crest Animation Studios in Burbank, California. Disney’s Indian production studio of choice is Prana Studios in Mumbai. Check the lengthy end credits for the details.
“Animation Xpress”, January 21, 2016, has as its lead article, “The young Indian studio Assemblage animates ‘Norm of the North’”.
Points of interest are, “An American animated feature film, Norm of the North, has been animated by studio Assemblage. The production of this film was entirely done in India by Assemblage, while the pre and post production was done by Splash Entertainment.”; and “‘Norm of the North’ turns out to be the second feature in Assemblage’s kitty after ‘Blinky Bill the Movie’ (2015) […] Assemblage has also produced a feature ‘Alpha and Omega 2’ and another feature ‘The Swan Princess’ is in production. Both these projects are for home viewing. Established in December 2013, Assemblage started by veteran AK Madhavan aka Mad Max is one of the few studios in India to deliver two full length feature films in such a short span since inception.” […] “The pre production in terms of scripting, story, character design and plot was given to the Assemblage team. AK Madhavan admits, ‘We got the sketches in terms of the character design from Splash Entertainment as they were the main producers of the film. A team of around 160 artists from Assemblage worked for a period of 14 months to deliver the entire production.’”
Assemblage is located in Mumbai. Splash Entertainment is in Woodland Hills, California. This is the way the animation industry works today: The head studio, usually in southern California or Vancouver or Toronto, does the preproduction of scripting the story, designing the characters and backgrounds, and directing the voice actors. The package is subcontracted to a studio in India (or Malaysia, or the Philippines …) for the animation production. Everything is shipped back to the head studio for the post production of producing the music and sound effects, and combining everything into the finished film. “Alpha and Omega 2” and “The Swan Princess” are from Richard Rich’s Crest Animation Studios in Burbank, California. Disney’s Indian production studio of choice is Prana Studios in Mumbai. Check the lengthy end credits for the details.
http://www.madassemblage.com/
http://www.splashentertainment.com/home/
Fred Patten