For me, it was the faux corporate enthusiasm in combination with the non-ironic use of a really bad pun - non-ironic not in the sense that they meant it, but that they seemed to think that it would engender a shared sense of identity with FA's new corporate overlords.
Instead, it just came off as an insult to our collective intelligence. No, they're not one of us, and trying to fake it just makes that obvious. Some were charitable and thought they simply misunderstood the community they were talking to; but even if their demographic is full of kids, the furry Twittersphere is not - and it's still condescending, however you slice it.
For me, it was the faux corporate enthusiasm in combination with the non-ironic use of a really bad pun - non-ironic not in the sense that they meant it, but that they seemed to think that it would engender a shared sense of identity with FA's new corporate overlords.
Instead, it just came off as an insult to our collective intelligence. No, they're not one of us, and trying to fake it just makes that obvious. Some were charitable and thought they simply misunderstood the community they were talking to; but even if their demographic is full of kids, the furry Twittersphere is not - and it's still condescending, however you slice it.