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While a few staff members may be furries, I doubt the majority of them are. This is what makes this event stand out for me: It's very rare for a corporate entity outside of the fandom to invest in the fandom itself, in a targeted manner. I'm scratching my head trying to find another example, and the closest I can come up with is Ben Dunn's Antarctic Press, back in the early 1990s? And I'm not even sure if that would count.

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