You can do much crazier things in animation than in live action, and that gives you a lot of freedom in your storytelling. But above all, the story has to be touching. And the film’s target audience, 6-9-year-olds, have to feel safe in the protagonist’s company. He may be just a little rabbit, but he has the tenacity to get things done. Nothing fazes him. Holding him by the hand, you’re not afraid to enter an unknown world populated by strange, crazy creatures.
From the same director as The Great Bear:
What he said about Resan Till Fjäderkungens Rike: