I also think "subculture" is entirely valid. I think "fandom" tends to win out for the reasons the marketing department would pick it over "subculture". Alliteration, symmetry, rhythm, informality.
"Fur-ry-fan-dom", rolls off the tongue don't it?
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I also think "subculture" is entirely valid. I think "fandom" tends to win out for the reasons the marketing department would pick it over "subculture". Alliteration, symmetry, rhythm, informality.
"Fur-ry-fan-dom", rolls off the tongue don't it?