Also if the said third party were to run all sorts of contests in the fandom it may be easier for them to get the word out for those interest in such things than just doing one oneself to all the various websites. If they wanted to they might even be able to monetize it by charging the prize provider a fee for the service, if the idea caught on (given if that would be legal).
Also if the said third party were to run all sorts of contests in the fandom it may be easier for them to get the word out for those interest in such things than just doing one oneself to all the various websites. If they wanted to they might even be able to monetize it by charging the prize provider a fee for the service, if the idea caught on (given if that would be legal).