You know I didn't think about it that way-- kind of a good point.
Though, on the same token, even rich wall street cats have lottery pools. If it's to give out a product that someone can buy if they don't win, some might just do that.
Doing giveaways is certainly not someone like a Blotch or a Kyell would need to do. It's works better for those who are willing to take a loss. It's ironically just as much a gamble for the person running it as the ones participating. You could give away 10 copies of your book and still no one will buy it, which means you had to pay for your own book 10 times, and if they're physical copies, probably even shipping.
So as a breakfast commercial would say: Giveaways should be part of a balanced marketing plan.
You know I didn't think about it that way-- kind of a good point.
Though, on the same token, even rich wall street cats have lottery pools. If it's to give out a product that someone can buy if they don't win, some might just do that.
Doing giveaways is certainly not someone like a Blotch or a Kyell would need to do. It's works better for those who are willing to take a loss. It's ironically just as much a gamble for the person running it as the ones participating. You could give away 10 copies of your book and still no one will buy it, which means you had to pay for your own book 10 times, and if they're physical copies, probably even shipping.
So as a breakfast commercial would say: Giveaways should be part of a balanced marketing plan.