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I'd say, think big but start small. :-) I'm an artist doing commissions and art shows myself and I would pay right now for a detailed report of sales at the major conventions (both art shows and dealer dens), whereas reading a big research about the fandom economy would be interesting on the long term but could come later.

Better yet - what about making a poll to see what artists and small businesses would like to know? It could be simply the list you posted in the article with one of those grids where they can rate the importance of each bullet point from "vey important" to "not important".

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