Do they take their customers for chumps? "Hey guys, we kinda screwed up at running a business, can you please subsidize our mistakes..." (hmm i've heard that somewhere before). A charity campaign for comics? Damn, just declare bankruptcy.
After checking the campaign:
Oh, ok. They're about the farthest thing from a fly by night operation there is in indie comics, longevity wise. The offered perks sound like fair value, not just tokens. And the reason for overextending seems to be the logistical neccessity to print in high volume in the first place- a volume driven gamble beyond simple over-optimism. They got screwed by a wish to work with Wal-mart... hardly known as an indie friendly place. Be careful what you wish for.
I think my first reaction happened because this small article paints a worse picture by being so brief. In general, ^ what the first guy said.
I came in wanting to say:
Do they take their customers for chumps? "Hey guys, we kinda screwed up at running a business, can you please subsidize our mistakes..." (hmm i've heard that somewhere before). A charity campaign for comics? Damn, just declare bankruptcy.
After checking the campaign:
Oh, ok. They're about the farthest thing from a fly by night operation there is in indie comics, longevity wise. The offered perks sound like fair value, not just tokens. And the reason for overextending seems to be the logistical neccessity to print in high volume in the first place- a volume driven gamble beyond simple over-optimism. They got screwed by a wish to work with Wal-mart... hardly known as an indie friendly place. Be careful what you wish for.
I think my first reaction happened because this small article paints a worse picture by being so brief. In general, ^ what the first guy said.