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As I recall, FNN's most effective "promotion" was to run a bot to follow people on Twitter. I admit this boosted their follower count, but I don't think it's an honest way to build an audience. They still get traffic, but not a lot (compare).

Overall, FNN has helped us reach an additional audience. It pains me to know many visit and leave having just seen the summary - often poorly presented on their end, which I've suggested fixes for. On the plus side, those people did not use our resources (images are cached). Flayrah's contributors also know their stories will get to FNN's remaining readers.

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