Can a district manager capture inspiration sparked by a train ride – with assistance from a four-figure piece of consumer hardware? [Coyoty]

See more: Background on the creation of the Rabbit, Toad and Bird

Dell is highlighting the convertible nature of their XPS 12; note however that the system uses a capacitive stylus, and "the screens you see in the commercial were simulated? [...] in post production artists created the artwork using Adobe Photoshop Elements."

The ad was directed by Björn Rühmann of Furlined, organized by Y&R and filmed in Bucharest, Romania. Music was composed by Benjamin Price.