When we launched on Kickstarter, we had 3 foam shapes, one for each of the three animal types, bear, bunny, and fox. Our manufacturing partner quoted $8050 for the tooling for each animal type, which comes to $24150, and then there's the minimum order quantity, shipping, and a safety margin, so we chose $35,000 as our funding goal.
With a considerable amount of redesign, we've made one foam that fits all three animal types, and gotten a quote for $1500 for the mold from a more suitable manufacturer. $1500 + the new minimum order quantity and shipping yields a $3500 funding goal. Exceeding this goal will drastically help us achieve better margins so that we can create a thriving business from our initial project launch.
They have also added MVP Panda ears and LED lighting.
Emoki cancelled their Kickstarter project (at $14,623) and restarted it on Indiegogo with a $3500 goal (1/10th the original).
They have also added MVP Panda ears and LED lighting.