There's been an enormous amount of r34 material about ponies ever since FiM debuted (and quite a lot of gruesomely disturbing material that isn't porn, too). If anything, this publication sounds like it's relatively tame by comparison.
If anything triggers a C&D, it'll be the fact that this particular publication is making non-trivial amounts of money, not its content. However, a) Hasbro doesn't seem to care much about FiM-related merchandise aimed at adults, and b) unlike most fan-made material, this publication takes pains to _not_ use the FiM-ponies' names. As long as they avoided using the words "cutie-mark" (which is probably also owned by Hasbro), takedown would actually be rather difficult, if I understand correctly.
Long story short, Hasbro hasn't gone after easier targets that are just as bad (or worse), so I doubt this will be the one that starts a firestorm.
I doubt it.
There's been an enormous amount of r34 material about ponies ever since FiM debuted (and quite a lot of gruesomely disturbing material that isn't porn, too). If anything, this publication sounds like it's relatively tame by comparison.
If anything triggers a C&D, it'll be the fact that this particular publication is making non-trivial amounts of money, not its content. However, a) Hasbro doesn't seem to care much about FiM-related merchandise aimed at adults, and b) unlike most fan-made material, this publication takes pains to _not_ use the FiM-ponies' names. As long as they avoided using the words "cutie-mark" (which is probably also owned by Hasbro), takedown would actually be rather difficult, if I understand correctly.
Long story short, Hasbro hasn't gone after easier targets that are just as bad (or worse), so I doubt this will be the one that starts a firestorm.