The auction appears to have been discussed on Tumblr, including promotion in pony-related blogs. This was likely how the new bidders arrived. It was probably promoted to Club Stripes customers; I don't know if anyone else knew of it.
Judging by one auction discussion at FA, some furs feel the same way about ponies, but there's significant overlap between the groups. Clearly, the creators felt there was sufficient demand within furry fandom to print 200 copies.
The auction appears to have been discussed on Tumblr, including promotion in pony-related blogs. This was likely how the new bidders arrived. It was probably promoted to Club Stripes customers; I don't know if anyone else knew of it.
Judging by one auction discussion at FA, some furs feel the same way about ponies, but there's significant overlap between the groups. Clearly, the creators felt there was sufficient demand within furry fandom to print 200 copies.