I wouldn't criticize the title change, if they feel a target audience is "anti-science" what better way to give them scientific ideas then sneaking up on them rather then scaring them off? A person is more likely to listen to you if they think you are like them, if the first thing you do is say "I disagree with everything you stand for." they will turn you off immediately and your ideas will fail to spread.
I wouldn't criticize the title change, if they feel a target audience is "anti-science" what better way to give them scientific ideas then sneaking up on them rather then scaring them off? A person is more likely to listen to you if they think you are like them, if the first thing you do is say "I disagree with everything you stand for." they will turn you off immediately and your ideas will fail to spread.