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I would agree with the theme park comment, naming convention is that "{Noun} + land" is typically what you name a theme park in the business world. Blame Disney for this.

The second thing is while it is a nice gesture to honor those who donated to him, he should be trying to get his business to be more profitable so he isn't in the same position a few years down the road. A name change in a business is a big deal. It's a big deal anywhere. Take it from a fur with two names.

The name Furryland may appeal to the furries as a target audience, but the thing is that's not where his business is struggling. He's having a problem garnering a general audience for the rest of the 51 weeks of the year. Furnando once said if there were 3 ACs then he could close down for the rest of the year. This means that the rest of the year he doesn't fair to well at all because that 1 week = 3 months of business goes to 51 weeks < 6 months of business. As much as there has been an influx of permanent resident furries to Pittsburgh over the last few years, they're still a niche. I really hope that, despite his kind gesture that Fernando isn't making his restaurant a niche market.

I hope that I'm wrong that the name would have a negative impact, and I hope he's successful, though given this something tells me it's not a good idea. Hopefully this will be one of those times I'm wrong.

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