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I've heard this referred to as vocabulary by my art major brother.

Stephen King devotes an entire chapter to this phenomenon in his book Danse Macabre, about the horror genre. He argued that horror was often given bad reviews not always because they are bad movies, but because many mainstream movie critics don't like horror in and of itself, so they are biased against them to begin with, and this is compounded by their avoiding the genre and never developing this "vocabulary" for good horror.

King pretty much argued that fans are, in fact, experts.

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