Ironically enough, the mistaken desire for 'environmentally friendly' replacements for cork, a crop that doesn't harm the tree and encouranges people to leave old growth forests be, is causing the extinction of the Iberian lynx. Though it's not the first feline extinction of the modern age, as the article mistakenly claims, it is still a catastrophic loss. The cork forests which were the home of this highly endangered cat are being cut down to plant crops as the livelyhood of the local farmers shifts from cork as synthetics reduce the market for the real thing.