Selling Graphic Novels in Bookstores

Not sure whether to call this sf or furry news; it's relevant to both. Publishers Weekly recently had a fascinating article about selling graphic novels in bookstores, why booksellers should and how to do it... as well as a series of articles on how comics publishers are trying to reach a broader audience through online and bookstore distribution channels. This is greatly encouraging to me, since one of the reasons I've never really considered doing a graphic novel was because of the ghetto graphic novels are shoved into when the time comes to sell them. You don't reach an audience without distribution, and it looks like booksellers might be waking up to the fact that graphic novels do sell. Indeed, I remember the pleasure I felt when I discovered my local Borders had a shelf of graphic novels (and in fact, I bought one; while I don't buy single comic books, I will buy compilations of them). Here's hoping there'll be more graphic novel sections in the future. And hey, wasn't there talk of a Fusion graphic novel? Lex, are you reading? *grin*